Plan de negocios para la creación de una fábrica de productos a base de caimito en la ciudad de Puyo, provincia de Pastaza, año 2023

Abstract

The business plan for the creation of a factory of products based on Caimito in Puyo City, Pastaza province, year 2023 addressed the problem of the lack of variety of products based on caimito in the local market. The objective of this study was to gather the necessary information to know the market and make known the different products using caimito as the main ingredient. The research used a quantitative and qualitative methodology, applied instruments such as population surveys, and conducted a diagnosis of the current situation which was built the SWOT matrix, where it was determined that Few customers recognize the brand of the product, lack of knowledge of the benefits of people to the fruit, lack of financial resources to create the factory and produce because this is temporary, consumers prefer foreign wines, competition with other products recognized in Ecuador. When applying the phases of the business plan, the market and consumers were analyzed, which allowed the construction of the corporate philosophy that encompasses the business operation with a detailed process that determined the costs, expenses, and income, demonstrating in its economic evaluation that the Net Present Value (NPV) is 15,175.44 dollars. Internal Rate of Return (IRR)32.73% Benefit/Cost Ratio (BCR) 2.05, Payback Period 3 years 4 months which demonstrates the viability and feasibility of the project