Análisis de la situación económica - financiera de los mercados de la Ciudad de Riobamba y su incidencia en la economía local

Abstract

The city of Riobamba faces critical challenges in its economy, ranging from limited productivity of its products offered in the markets, high demand in terms of informality about the business environment leading to a high unemployment rate and reduced financial assistance for small business projects about the retail markets of the city of Riobamba. This research was carried out to analyze the economic-financial situation of the markets in the city of Riobamba by comparing the evolutionary trend of financial indicators. The research methodology used is a mixed approach, descriptive and explanatory scope, and non-experimental design was applied so that available information was used to carry out an exhaustive analysis without interfering with the economic-financial aspects of the retail markets and much less manipulating the characteristics of the variables, in the same way, the longitudinal study was used because it is essential to understand how certain phenomena develop at different times over time and the deductive and inductive method was used. An interview was conducted with the director of municipal services of Riobamba, and a survey was conducted with all retail market traders in the city of Riobamba. In context, it is concluded that in the following degree work, tools such as the SWOT matrix were used to describe the strengths, opportunities, weaknesses, and threats according to the economic and financial indicators. This matrix was made according to the results obtained, which made it possible to create a weighting matrix to correctly define the policies and strategies to provide favorable results that meet the needs of the city of Riobamba's retail markets and promote the province's economic and financial growth.