Perfil del emprendedor y su incidencia en la sostenibilidad de las pequeñas empresas del cantón Riobamba, año 2024

Abstract

In Ecuador, the average life span of an enterprise is six months. In Riobamba, enterprises have developed over time. Still, in some cases, they have not been able to exceed this average lifespan, so it can be observed that nascent entrepreneurs abandon their businesses without being able to establish them as companies. Consequently, the poor sustainability of the companies has been visualized; however, no research or information establishes a relationship between the profile of the entrepreneur and the sustainability of small companies. For this reason, this research aimed to analyze the entrepreneur's profile to determine its impact on the sustainability of small businesses in the canton of Riobamba in the year 2024. The methodology implemented had a mixed approach, with an exploratory scope to examine the characteristics of the entrepreneur; a non-experimental design was used since the information that emerged was taken directly without manipulation; given the large number of entrepreneurs that could be studied, it was chosen to take a sample to obtain the necessary information through techniques and instruments such as the survey applied to the entrepreneurs and the interview directed to experts who are in charge of entrepreneurs. Through this methodology, it was possible to determine the skills and characteristics that entrepreneurs currently possess and impact the sustainability of small businesses, such as lack of vision, social responsibility, difficulty in innovating, little experience, and lack of financial education. In this sense, it is concluded that the entrepreneur does not have the necessary soft and technical skills to achieve sustainability in small businesses, so a new profile model of an entrepreneur that seeks to ensure economic, environmental, and social sustainability in their companies is proposed.