Estudio de factibilidad para la creación de una empresa dedicada a la producción y comercialización de una línea de infusiones a base de cascarilla de cacao en el cantón Joya de los Sachas, provincia de Orellana, año 2023

Abstract

In a cantón called "La Joya de los Sachas," the primary agricultural activity is cocoa cultivation. Currently, there is no company in the area dedicated to processing unused raw materials from cocoa commercialization. This situation not only reduces process efficiency but also limits direct support for producers. Consequently, the objective of this research was to conduct a feasibility study for establishing a company specializing in the production and commercialization of a cocoa husk-based infusion product line in La Joya de los Sachas, Orellana Province, in 2023. The applied methodology combined qualitative and quantitative approaches. The study population consisted of the canton’s inhabitants, utilizing descriptive and field research methods to gather necessary data. Surveys were conducted among local residents, and a market study was performed to determine the current supply and demand for the product. An economic study analyzed key financial indicators, yielding the following results: a Net Present Value (NPV) of $43,621.38, an Internal Rate of Return (IRR) of 37%, a payback period of 3 years and 4 months, and a cost-benefit ratio of $1.43. This implies a benefit of $0.43 for every dollar invested. From a financial perspective, the implementation of a company dedicated to producing and commercializing cocoa husk infusions was deemed feasible. It is recommended that the local autonomous government (GAD) consider and execute this project to benefit the sector’s producers.