Manual Multimedia Informativo de Personajes Populares de los Cantones de la Provincia de Chimborazo.

Abstract

This research is intended to design an Informative Multimedia Manual about the popular characters from Chimborazo Province Cantons. It was carried out through several interviews applied to the main cultural promoters and authorities of public and private institutions which have enough knwonledge about the most representative characters of the popular culture of Chimborazo and the cultural heritage. Also it was possible to get addictional information, in both respects, the seven popular characters as follow: Chambo - Diablito de San Juan Evangelista, Colta – Danzante de Plata, Guamote – King and Ambassador of Carnival, Penipe – Animero and Riobamba – Cucurucho and Devil mask tin, as well as, the customs and traditions of the eleven canton. Fromthe study results, we can créate four types of communicational products from graphic designs such as: Computer graphics, Facts Sheets, Paper Craft and Multimedia information, implementing to conception design software package CC Adobe Creative Suite (Illustrator, Photoshop and Flash) in order to spread their origins and characterisitcs. We can conclude that there are seven popular characters wich originated in different cantons from Chimborazo Province wich are used for the development of graphic pieces. After the study, it is recommended to the Autonomous Decentralized Government from Chimborazo Province and Municipal Autonomous Governments to make implementation a priority about different kind of graphic pieces, because they are easy to spread and understand.