Estudio de factibilidad de un producto turístico comunitario en la comunidad Vaquería, parroquia San Simón, cantón Guaranda, provincia de Bolívar

Abstract

This research proposes: conduct a feasibility study of a community tourism product in the Vaquería community, San Simón parish, Canton Guaranda, Bolívar province, through the development of the study of tourism, comercial potencial, technical, environmental, social, administrative, legal, economic and financial; library research techniques and field was used. The study of toursm potencial of the are allowed the intangible cultural heritage, because there is a great ancestral memory which have been retained by the parents and grandparents of the community and you can also find natural attractions of hierarchy I, II. The market study defined the level of acceptance by 74% of domestic tourists and 73% foreing tourists interested by the community product, whose services are: accommodation, food, community experiences, transpotation and information. Depending on the tourist profile technical requirements defined, the construction of 8 rooms, a retauramnt área with 30 seats, craft axhibition, tennis purpose, an agro-ecological farm and a ceremonial center was designed and according to these tastes and preferences 3 packages with natural and cultural aspects were developed. The tour company will be incorporated as a micro-enterprise corporation. Environmental analysis indicates that the product is viable because the impact would cause during implementation is positive. The economic study yields the following figures; the net present value is positive of $ 115,112.68, the internal rate of return is 28.30%. The capital recovery period is 2 years. The cost-benefit ratio is 2.09.

Keywords: Feasibility study, community tourism product, intangible cultural heritage.