Estudio de factibilidad para la creación de una microempresa artesanal como contribución a la promoción y difusión turística de la Federación de Organizaciones Campesinas Indígenas de las faldas del Chimborazo (FOCIFCH), parroquia San Andrés, cantón Guano, provincia de Chimborazo

Abstract

This research proposes: conduct a feasibility study for the creation of a craft microenterprise as contribution to tourism promotion and dissemination of the indigenous Federation of Peasant Organizations of Chimborazo (FOCIFCH), San Andrés Parrish, Guano Cantón, Province of Chimborazo, through the development of financial business, technical, environmental, social, administrative, legal and economic study; library research techniques and field use recording 15 types of handicrafts, the same that are made by indigenous women in the communities belonging to the organization. The demand study allowed us to define the portfolio of microenterprise craft products with which we will work. In the technical study planning and technical design of infrastructure was determined; the most feasible location microenterprise will be in the parish of San Andrés allowing contribute to tourism promotion and dissemination of it, the environmental study was executed by Lázaro Lagos matrix determined that the positive impacts outweigh the negatives. The study of specific marketing and sales marketing strategies base on short distribution channels and determining measures for 4c ´s of marketing mix was done. The organizational part of microenterprise constituting it with the rules of a mixed economy company was strutured and under the name of “Wary” and the strategic direction of the microenterprise was defined. The financial and economic study defined as an initial investment results of $ 72,329.84 dollars and projections for a period of 5 years, determine a positive VAN of $ 38,283.80 dollars; Tir of 29.94 %, cost-benefit of $ 2,18 dollars and a capital recovery period of 2 years.

Key Words: feasibility study, tourism promotion and dissemination.