Programa de desarrollo ecoturístico para la parroquia Olmedo, Cayambe, provincia de Pichincha

Abstract

This research proposes: design of an ecotourism development program for Olmedo parish, Cayambe, Pichincha Province, through a participatory process in the field, empirical and documentary, the strategies determined for the tourist development of Olmedo in a participatory manner are: adequate use of ecotourism resources, safeguard cultural heritage, reduce environmental pollution, local strengthening, adequate social management and linkage with strategic actors for productive development. The program proposes for its execution 27 projects 13 tourist type, 3 of cultural management, 2 of environmental management, 2 of administrative politician, 3 social projects and 4 of economic type and would be executed by the Parish GAD Olmedo. For the execution of the program, $ 386,685 is required. As for the social economic and financial study, the NPV $ 1,027,771.96 was calculated, the TIR 137% and the RBC $ 1.32. The program is environmentally viable because the Impact aggregation of 333 points that was obtained through the Leopol matrix would cause more positive impacts, than negative ones, the positive percentage impact of (+0.11%), so it is not significant. The program constitutes a planning and management tool to strengthen sustainable development and boost tourism activity. Key words: SUSTAINABLE ECOTOURISM - RURAL ECOTOURISM - ECOTOURISM DEVELOPMENT PROGRAM.