Plan estratégico para mejorar la gestión administrativa-financiera de la Mueblería GAPAL del cantón Cuenca, provincia de Azuay, período 2017-2021

Abstract

In this research entitled, Strategic Plan to Improve the Administrative - Financial Management in Muebleria Gapal, Cuenca Canton, Azuay Province, period 2017-2021. It is intended to give a business structure which bases real strategic objectives to the needs of the company and the economic situation of the country. To check the problem of the research, surveys conducted to the workers and owners were applied in order to provide internal information of the organization to know the incidence with the macro environment that it has. Also surveys conducted to customers were done. They responded positively, getting the following observations: ineffective use of the liquidity, decrease in sales; therefore, there is a decrease in profits and benefits. In addition to that, the reduction of Ecuadorian economy makes the sustainability of the enterprise is compromised. Within the financial context tools such as: financial indices, static, and dynamic analysis were used to all accounts the company has. In the administrative field, a manual of functions and processes was proposed. It can be said that with the implementation of the strategic plan, the company will have mission, vision, values, and objectives in the long term. With the implementation of administrative-financial management the performance in each functional area will be more efficient and will steer the organization to growth and development.