Estudio de Factibilidad para la Creación del Restaurante Especializado en Parrilladas en la Ciudad de Sucúa – Morona Santiago Maritza Zulay

Abstract

Every town needs restaurants to provide delicious food for tourist. There wasn´t a good restaurant in Sucúa and therefore it will be a good opportunity to make business. This research was developed to determine the feasibility of establishing a barbecue restaurant in Sucúa, Morona Santiago Province, and satisfy tourists´ needs. During the gathering information process I used a survey to know tourists´ preferences. It was applied to 389 tourists, 61.5% 0f them were unsatisfied with his food. It was processed by means of a marketing plan. The project had the initial investment of 169549.17. Result showed that: Profits 1.09% TIR – Return Internal Rate 38% Barbecue preference 100% Conclusions showed that the establishment of a barbecue restaurant I a feasible project and it will make good profits for investors for a long time. Recommendations include that the establishment of a barbecue restaurant is a good choice because of its profitability.