Diseño de un sistema de comercialización para productos agrícolas orgánicos del cantón Riobamba, caso práctico Corporación De Desarrollo Integral Social Llankashun Ecuador, periodo 2012-2013

Abstract

Presently document has intended the Design of a System of Commercialization for organic agricultural products for the corporation of Social Integral Development Llankashun Ecuador of Riobamba city, by means of the search of new markets inside the city. The topic study object was carried out by means of the descriptive investigation and of field; the gathering of the primary data was carried out through interviews and applied surveys to the competition and the potential clients whose profile is the economically active population of women in ages from 25 to 55 years old from the urban area of Riobamba, while the secondary information was obtained from internal registrations of the Corporation. From the obtained result from the macroenvironment, microenvironment analysis, market investigation analysis, analysis of the competition, and of the analysis FODA of the company it was possible to prepare the proposal of a commercialization System for the company CODISLLE in which consist the processes, strategies and tactical of the 4P´s of the marketing mix, respectively with the after-sales service in order to improve the internal processes of the corporation. To comply with the proposed system is expected to contribute to the socioeconomic development of the producing and to improve the quality of the consumer’s life.