Diseño de un modelo de gestión comercial para el Centro Comercial “15 de Mayo” en la ciudad de Guaranda, provincia Bolívar, período 2014

Abstract

Mankind, since its beginnings, has developed and benefited from trade; economic growth has gone hand in hand with with the increase in business. The trend toward urbanization is currently driven by an endogenous and centripetal process which requires public institutions that serve society in pursuit of the economic development of the population. Thus, the Autonomous Government of the decentralized Guaranda Canton, through the project "Rehabilitation and Revitalization of the traditional May 15th Plaza" aims to restore the public space to revalue the rich heritage of the May 15th Plaza, and to dignify the popular trade therefore improving the relationship between buyer and seller. The urban development strategy requires a new plan of action for better management. For example, business management models are needed in order to establish appropriate linkages between policies, regulations, and requirements for proper operation which represent proper resource management for the benefit of society. Commercial management is channeled directly through contact with customers, and complies with the target levels of sales and marketing, including: The study of the external environment and the capabilities of the organization, the organization and control of sales and marketing, and the inclusion of the definition of commercial and political action strategies. This paper presents a Business Management Model for the May 15th Plaza which integrates Andrew Friedman’s model (president of the consulting firm ESAMA: Business Making Machine) for business productivity; the balanced scorecard as a tool for achieving objectives, and the European Excellence Model (EFQM) focused on quality .