Estudio de factibilidad para la creación de un establecimiento de comida típica en la parroquia Quimiag, cantón Riobamba 2015

Abstract

The feasibility study for the creation of typical food establishment in Quimiag, canton of Riobamba 2014, was carried out through a descriptive research, of transversal cut and of non-experimental desing. Surveys were made measuring the acceptability of the restaurant according to the cost, schedule and quality of offered service in the marketing research, the posible competitors are described, the distribution channel, the promotion and advertising strategies defining the logos with characteristic colours and the slogan, determining the expenses not only of the commercial area but also of production area. The requeriment of necessary fixed assets for the establishment, was identified; and the human talent though the profesiographic sheets and the processes flow chart, and technical design of the establishment were made. In the environmental study the matrix of 3R was made, allowing that the establishment do not cause damage into the environment. The financial study determined an investment of $54782,50 with an internal return rate (TIR) of 83%; a profit margin of $1,74; the recuperation period of investment (PRI) will be in the third year, and a positive actual net value (VAN) of $90206, 10; getting like result the feasibility of typical food restaurant in Quimiag, canton of Riobamba.