Ilustración digital, papercut de animales endémicos en peligro de extinción de Morona Santiago, aplicados a la publicidad exterior.

Abstract

The aim of the degree work was illustrate digitally, a papercut of endemic animals in danger of extinction of Morona Santiago, applied to outdoor advertising. Biodiversity will change sooner or later. that depends on human beings, for which the illustrations of the different animals that are in danger of extinction were made in the province of Morona Santiago to demonstrate the consequences of human intervention in nature . The development of the project was carried out with a new trendency which is the papercut applied to the different: external media in the province. The different animals in danger of extinction were studied, to select the most vulnerable and therefore distinguish all the strategic places in the province for the application in outdoor advertising. An economic medium with the same impact as the mass media. Surveys were carried out that allowed to define the characteristic features to create the illustrations with opinions of the defined segment and all the animals were identified and studied, with which the most affected by hunting were chosen. An appeal never before applied to outdoor advertising was generated using vector creation software in whose structure an aurea ratio was used for the distribution of the elements and the circumferences of the proportion tables for the construction of the illustration. To report the status of the species, its vulnerability is shown by a text to highlightthe damage caused to these species, using the aforementioned technique, designing a mockup on all the fully identified supports of the province. Encouraging future projects on this theme and to emphasize people to care for nature which is a donor of many riches.