Estudio de factibilidad para la creación de una bombonería artesanal con la utilización de productos andinos, en el cantón Riobamba, provincia de Chimborazo 2017

Abstract

The objective of the present titling work is to develop a feasibility study to create a craft sweetshop with the use of Andean products, in Riobamba town, Chimborazo province. For the work, different studies were carried out such as market study, in which random surveys applied, determining that there is an unsatisfied demand of 87%, the technical research concluded that the size of the company is small, located in a commercial sector which implies more concurrence of potential customers, its daily production will be 720 chocolates with 18 varieties highlighting the quinoa, barley rice, and lupine fillings, in the legal administrative study an exhaustive analysis of the different regulations and requirements carried out an enterprise; the environmental research establishes that we did not generate a considerable environmental impact; therefore a matrix was created to mitigate the corresponding effects; The financial study includes all the budgets and the characteristics necessary for the execution of the project, and the total investment detailed in $ 16675.13. In the economic evaluation, to establish the financial viability of the project, resulted in a positive NPV of $ 1573.50 while the IRR is 15%, the benefit/cost ratio is 1.59. And the period of recovery of the investment will be in 2 years, the main thing in the chocolate shop that focused on meeting the needs of potential customers to take care of their health with healthy products, through the different studies conducted will determine that the present venture is viable. The project is economically and financially feasible concerning the economic research, so it is advisable to use the local raw material to boost the economy of the same, as well as to support cultural revitalization through the use of ancestral foods such as quinoa, Barley rice, and lupine.