Estudio de factibilidad para la creación de una empresa de catering especializada en fiestas infantiles, en el cantón Píllaro, provincia de Tungurahua, 2017

Abstract

The purpose of this research work is to develop the feasibility study for the creation of a catering company specializing in children's parties, in Pillaro canton, Tungurahua province. The methodology applied to the enterprise is the exploratory method that will search information with the help of the inhabitants who will answer questions the allow the development of the project. To develop the project, a feasibility study was carried out and through market research it was determined that 88.88% of the total population surveyed is unsatisfied demand which is a favorable point to continue with the project. In the technical study, were elaborated packages for children's events considering several points and as a main factor the place where the event will take place and everything included in the package. To determine the investment index of the company, was carry out a financial study that showed important data that determined that the company does not require a very high investment and the revenue per event in the sales projection shows that the company is highly profitable. Children's events D & C is a company that provides personalized services, adapts to the needs of customers and satisfy the requirements that the customers requests, the company's goal is to realize the wishes of children. It is important to determine that children have a great influence on the decision to purchase, even if it is the parents who have the purchasing power. This company is a profitable business model due to the high demand rate and the low supply offered by the city.