Proyecto logístico de importación para determinar la factibilidad de una nueva ruta de comercialización, para la empresa Mazacane S.A ubicada en la ciudad de Machala, provincia de el oro, en el 2018.

Abstract

The present research work entitled Import logistics project to determine the feasibility of a new marketing route, for the company Mazacane S.A located in the city of Machala, province of El Oro, in 2018, aims to analyze possible commercial routes national and international, achieving results that enable the company to reduce costs and time in the import process. For its development, the mail interview technique was applied to different shipping companies, based on a request for quotation, from which the possible commercial routes were determined and, through a matrix of costs and times, the most efficient and effective route was established together with the company. That offered the service. In the investigation, the diagnosis of the current situation of the company was made, identifying internal, external factors such as a personnel with little training for the management of the logistic process causing an impact to the current development of the value chain, accompanied by a decrease in the current customers causing the company not to achieve growth in the market, based on the results was developed the same proposal that was evaluated through indicators of logistics management to determine the feasibility of the project. It was concluded that the current commercial route is not the most feasible, so Mazacane SA Machala branch is recommended to start up the import logistic project with the new commercial route since it will allow a reduction in the costs and times of its imports.