Plan de mejoramiento de la imagen corporativa en la Dirección Distrital Chambo-Riobamba del Ministerio de Inclusión Económica y Social.

Abstract

This research work contemplates an Image Improvement Plan Corporate in the Chambo-Riobamba District Department of the Ministry of Inclusion Economic and Social. Taking into account that planning implies knowing the objective, evaluating the situation, consider different actions that can be performed choosing the best one; Y on the other hand, the corporate image includes the perception that people ave of some service or activity performed by a certain institution; the proposal for the realization of a Plan for the Improvement of the Corporate Image in La Chambo-Riobamba District Department of the Ministry of Economic and Social Inclusion, making known all the services it provides, taking into account that they are helpful social for the most vulnerable people, which will improve the image corporate, through the application of strategies and tools, which will generate positioning in the people for whom the ministry works. For the execution of this proposal, the survey instrument was applied to a sample of 202 users and 40 public servants of the MIES, allowing to reflect the current situation of the corporate image in the institution. This image involves a deeper understanding about herself and her potentialities, their relationships, their services and everything that is linked to the institution, articulating based on a logical system of steps that gives it greater performance and knowledge of citizens, in terms of institutionality and your help with the most vulnerable people.