Diseño de una guía de etiqueta y protocolo de la imagen corporativa para la Empresa Pública Municipal de Agua Potable y Alcantarillado de Pastaza EMAPAST EP de la ciudad de Puyo, provincia de Pastaza, Período 2015.

Abstract

The research process was conducted with the aim to design a guide to etiquette and prococol of the corporate image to the public company Municipal Drinking Water and Sewerage EMAPAST EP in Puyo city – Pastaza provincie, the research methodology landed on the mixed approach that was, the combination of quantitative and qualitative process that facilitated information of those involved through surveys and interviews; achieving the following results: The treatment received by customers EMAPAST EP.43% said that was inappropriate. In the perception that corporate officers sit in taste, 52% said they feel at all comfortable. The services provided by the institution, 89% of customers said that they do not know, Related to image, 95% some spoke that they have not known. Concerning that recommendation they would like to do; 77% suggest a label design and protocol. Likewise, employees and workers spoke on the knowledge of the use of etiquette and protocol, 73% said they did not know. According to the reatment given to internal and external customers, 28% demonstrated that it was not appropriate or inappropriate. As regards the order of importance of habits, 35% emphasized that organization is. On the image of the company if it is known in the community, 96% think not. In what has to do the training, 65% had never received training in etiquette and protocol. When asked to recommend to strengthen etiquette and protocol of the company 73% were inclined to design a guide to etiquette and protocol. The remarkable thing about research is that it could be noted that the ombudsmen need to know to use the processes objectively etiquette and protocol, so they could design a guide to etiquette and protocol dynamics of the corporate image of EMAPAST EP.