Estrategias para el fortalecimiento de la imagen corporativa de la Compañía de Transportes Mixta EXPRESTISALEO S.A, cantón Tisaleo, provincia Tungurahua

Abstract

The strategies for the strengthening in the corporate image of the Mixed Transport Company "Exprestisaleo S.A." at canton of Tisaleo, province of Tungurahua, aims to improve and consolidate the corporate image through functional strategies in benefit of its customers. In order to collect data, surveys were applied to associates and clients for diagnosing the current situation of the company. The results of this analysis were several ones such as; lack of knowledge about marketing strategies, giving good is not enough, lack of administration training, and poor training in customer service. Some strategies have been proposed for enhancing the corporate image, for instance, working with social networks, target impact, material strategies “pop”, among others, with the purpose of spreading out the company marketing attracting a bigger number of customers. As conclusion it is quite important to implement business strategies and improve the customer service by making them to feel comfortable and sure of the quality service.