Propuesta de un modelo logístico de distribución para el desarrollo eficiente de la Empresa Dorado Sport, Riobamba.

Abstract

The objective of this investigation sought to determine the efficiency in the distribution of goods from the two garment production plants of the Dorado Sport company to the different distribution centers at the Ecuadorian national level, for which an investigation was carried out of a descriptive type to know the diagnosis of the organization, and a technical analysis based on a market study through the survey and interview tools used to collect the information. Thus, an inefficient development of the marketing area has been created according to the needs of the company for the distribution of products, which has resulted detrimental since it has been possible to observe a lag in costs in the transportation of goods during several periods, as well as carry out delivery operations without having a defined route design, each time compromising stability and full organizational development by loss of economic resources. In view of this, the mathematical method SOLVER of the Microsoft Excel add-in was planted, the same method that allowed minimizing transport costs and establishing several ideal delivery routes. It is concluded that the proposed Logistics Model is efficient and it is recommended to use it to improve business development.