Estrategias financieras para incrementar la rentabilidad en la empresa Vigelectrom Cia. Ltda en la ciudad de Ambato provincia de Tungurahua

Abstract

The research "Strategies to increase profitability in the company VIGELECTROM Cia. Ltd", in Ambato city, Tungurahua province, aims to optimize both, economic and financial resources of the company. For the research development, surveys to the employees of the company were conducted, as well as an analysis of the internal and external environment whose analysis showed weaknesses in administrative activities such as lack of corporate philosophy. Also, it was determined the absence of an analysis of the financial situation, inappropriate management of the accounts plan, lack of a financial department, poor decision-making, lack of methods for analysing financial rates. By means of the approach of financial strategies, the mission and vision of the company were set, a horizontal and vertical analysis was developed, and strategies that will contribute to the permanent development of the company were projected. To conclude, the company experiences shortcomings with the development of its activities due to the lack of control of the economic movement, showing a high rate of the portfolio in arrears by clients. It is recommended to implement methodologies enabling the partners of the company to get well informed about the different accounts in arrears to avoid the misuse of financial-economic resources. This procedure will improve the financial indicators of the company