Estudio de factibilidad para la creación de una empresa productora de mermelada a base de pomarrosa Syzygium jambos, en Zaruma, provincia de El Oro.

Abstract

The purpose of this research work was to carry out a project for the creation of a jam production company based on pomarrosa (Syzygium jambos) in the city of Zaruma, province of El Oro. The applied methodology in the research was qualitative and quantitative, interacting with the bibliographic, field, descriptive and exploratory research types, for the respective data collection it was necessary to apply direct observation technique, the survey was used to gather primary information of the pomarrosa producers, as potential clients, to analyze series of data as a representative sample of the population; and universe in the case of the consumers of jam. The market study specifies that it is possible to introduce this new proposal in the market with an acceptance rate of 93% according to the participants. To conclude that the recovery period of the company's investment will be from the 4th year, having a Net Present Value (NPV) of $ 62,535.74, an Internal Rate of Return (IRR) of 23.35% and a Benefit/Cost Ratio of $2.65, demonstrating that the project is feasible for its implementation in the economic-financial field. It is recommended to increase the company's shareholders by making strategic alliances with public and private companies at the national level.