Proyecto de factibilidad para una microempresa de postres y bocaditos nutritivos en la ciudad de Quito en el periodo 2021-2025

Abstract

This degree work proposes a feasibility project for a microenterprise of nutritious desserts and snacks in the city of Quito in the period 2021-2025. The project aimed to contribute to the economic development of the country with new employment opportunities for citizens and revolutionize the market for desserts and snacks. Consequently, it was necessary to carry out a market, technical, economic, and financial study as well as to know the tastes of potential customers. On the other hand, the engineering of the project was established, which will consist of three areas: administrative, production, and commercialization of the products. In addition, the application of some research techniques and procedures was carried out, such as a brief diagnosis of the market study in which the potential demand for desserts for the first year was determined to be 12,196,583.30, the production of 18 cakes per day was projected, and a production of 4320 cakes per year. For the execution of this project, an investment of $17671.98 was established, which will be financed with its own resources to cover all the expenses foreseen for the start-up of this project, thus achieving the expected profitability with the idea proposed for the five years of projection, with the help of the financial indicators. It is concluded that the NPV value is positive with $27,925.07; and that its internal rate of return is 95%, which is a good return for the investor. It is recommended to look for investors and start-up the project since it will obtain excellent results in the long term because for every one dollar invested an additional 0.58 dollars will be earned, and its payback period is one year and one month