Estudio del desarrollo económico local de las microempresas Adcritas al mercado San Francisco de la ciudad de Riobamba, período 2021-2022

Abstract

This thesis was aimed to carry out a study about the economic development of microcap companies attached to Mercado San Francisco located in Riobamba city, during the period 2021-2022 in order to reduce financing costs through an investment fund focused on generating liquidity for business growth. It was carried out through a mixed approach, with three levels of research such as: exploratory, descriptive, and correlational, in addition, it was possible to know the current situation of these microcap companies in terms of economic, legal, technological, environmental, social and cultural topics. Through the information obtained, it was possible to determine that the two study variables aim to identify and solve the economic needs of the sector. The surveys applied to the owners of these microcap companies served to know the panorama in which they operated. On the other hand, an interview applied to the market administration defined the level of competitiveness that exists inside and outside of the market. With the purpose of offering solutions to the problems raised, and generating business growth, the creation of an investment fund with a focus on maximum performance and minimum risk was studied, to enhance the resources of microcap companies in order to generate an adequate business and economic development. To do this, administrative and financial training is required to offer the administration elements such as financial statements that help in decision-making processes, which in turn can serve as a starting point to generate local strategies and coordination among the companies