Planificación estratégica financiera de la cooperativa de ahorro y crédito San Bartolomé Ltda. para el periodo 2014-2016

Abstract

The objective of this research work was to determine the impact of strategic financial planning on the liquidity of the loan portfolio of the Cooperativa de Ahorro y Crédito San Bartolomé Ltda., In order to improve its profitability, the increase in partners of the entity, analyzing the training of fixed-term deposits and demand savings, of the Cooperativa de Ahorro y Crédito San Bartolomé Ltda. And establishing the level of liquidity existing in the institution, using the qualitative approach with a field research and tools Research such as observation, survey, interview and analysis will help us to investigate the problem under study, as well as to understand it by generating a solution to the liquidity problem with the situational diagnosis of the cooperative financial market, the position of the institution, evaluating the processes applied from the administrative point of view, communicational, competitive and management of financial products, from that starting point to generate alternative solutions that allow the cooperative to improve its position within the cooperative system. It was concluded that the San Bartolomé Savings and Credit Cooperative for 2013 has a 1.5% portfolio placement because the institution is small and has a small number of members, and the liquidity index is minimal with a $ 1.20 Therefore, it is recommended to increase the placement of credits in the market, implement an updated computer system and the strategic plan to achieve an increase in liquidity achieving financial stability