Propuesta de un producto de astro turismo y de turismo vivencial para la comunidad Yutzupino, parroquia Puerto Napo, cantón Tena, provincia de Napo.

Abstract

This research proposes to design an Astro and an experiential tourism product for the Yutzupino community, Puerto Napo village, Tena canton, Napo province, which has five phases: the analysis of a current tourism situation, the technical design of the product, legal-administrative study, socio- environmental evaluation, and economic-financial viability. Taking information from the MINTUR files (2018), the attractions of the community were identified, the complementary and substitute offer was also analyzed; In addition, the demand was determined by applying a survey technique. After that, the products were characterized and the facilities and services were designed with astronomical and experiential issues, the marketing and sales strategies were packaged and determined; Also, a suitable administrative system for community tourism was sought, socio-environmental viability was determined and finally, economic-financial validation was established by identifying investments and calculating depreciation, amortization, costs, expenses, NPV, IRR, and RBC. So, the results are 22 attractions, 9 natural areas, and 13 cultural events. As well, three tourist packages were designed with some activities that were determined through the study of the demand, the commercialization o f the product will be carried out from the community, by social networks, website, fairs, or agreements with agencies or tour operators. Therefore, a Community Tourism Center will be formed as a legal figure for the product operation. The environmental impacts produced represent 22%, these being not significant. Finally, an NPV of $ 333,304.00 was obtained, an IRR of 32%, and an RBC of $ 1.15; In other words, for every dollar invested, a profit of 0.15 cents will be obtained, with a capital recovery period of five years. In sum, the proposal is viable for the community.