Diseño de un plan estratégico para el desarrollo y posicionamiento del “Balneario Dique del río Tunants” del Gobierno autónomo descentralizado municipal del cantón Pablo VI, para el periodo 2019

Abstract

The present degree work called the design of a strategic plan for the development and positioning of the "Balneario Dique del Río Tunants" of the Autonomous Decentralized Municipal Government of the Pablo VI canton, for the period 2019, aims to improve the administrative processes allowing to have technical tools and strategies that help to identify the internal and external factors of the institution. To carry out the strategic plan, bibliographic information was collected and the field methodology was used through the survey that was carried out on the population that reaches the age of majority; having as a result that the inhabitants declare that said institution does not have a strategic plan that leads to the achievement of the vision, mission and objectives through the strategies. For the preparation of the strategic plan, an internal and external analysis was developed that allowed us to know the current situation. To solve this problem, a vision, mission, objectives, policies, and strategies were carried out to solve each of the problems and establish the strategic plan according to the needs of the institution together with the GAD. . It is concluded that the lack of a strategic plan has resulted in the union not having a vision that guides the achievement of the objectives and a vision that reflects the current situation of Balneario Dique del Río Tunants, policies and objectives with which good administration is governed. It is recommended that every given time should perform the SWOT analysis to identify internal and external problems in order to modify strategies