Modelo de gestión empresarial para la gasolinera de la unión provincial de taxistas de Santo Domingo de los Tsáchilas

Abstract

The present study carried out at the Gas Station of the Provincial Union of Taxi Drivers in the province of Santo Domingo de los Tsáchilas was aimed to propose a design of a business management model which allows generating greater economic profitability for the institution. In order to carry out the development of this research, the use of techniques such as surveys, interviews, direct observation, etc., was carried out spontaneously, along with an internal and external analysis about the current situation of the company by using the 5 forces of Porter as a basis to identify strengths, weaknesses, opportunities and threats that are directly related to the company's environment such as: the lack of a management model that serves as a guide to accurately manage all the activities carried out by the company as well as to propose a correct direction to make the appropriate decisions within the operational, administrative and financial organization, since most of the administrative management is carried out empirically. Therefore, an organizational management was designed as a first instance that identifies the mission, vision, objectives, manual of functions and a functional organization chart so that the company can obtain a better orientation of growth, fulfillment and adaptation. In addition, a comprehensive command model based on four perspectives of the balanced scorecard was presented: Internal processes, Financial issues, Customers, Learning and Knowledge, which contains a series of appropriate strategic goals and activities in each of these variables so that the institution can obtain better monetary results related to profitable economic growth. For this reason, the service station is recommended to implement a business management model so that it can obtain a better administration process based on a better plan, management, organization and control of every single activity carried out by the company.