“Plan de negocios para una empresa de servicios turísticos en deportes extremos, parroquia Calpi, provincia de Chimborazo, período 2022 – 2026.”

Abstract

This research addresses the necessity of a business plan for a tourist services company in Calpi, Chimborazo Province. There is a need for knowledge regarding the functioning of tourism enterprises among the individuals offering these services. Consequently, this study aimed to develop a business plan for a tourist services company specializing in extreme sports in Calpi, Chimborazo province, from 2022 to 2023. This research includes a mixed-method approach involving an exploratory study with a cross-sectional design, as no variables were manipulated during the research. The target population for the study was the economically active population and tourists who visited the city of Riobamba. The collected data from this procedure helped determine the appropriate sample size. Then, a survey was essential to get familiar with the preferences and tastes of the respondents. This survey included a structured questionnaire comprising closed-ended questions. The survey results showed that 80% of the respondents were national, while the remaining 20% were foreigners. Additionally, a substantial portion (63.3%) of the participants admitted having no prior knowledge of the Calpi parish. On the other hand, an impressive 72.5% of the surveyed individuals exhibited a keen interest in extreme sports, particularly in activities such as mountain biking, horseback riding, motocross, hiking, paragliding, and hang gliding. Furthermore, 46% of the respondents were willing to pay between 10 and 25 dollars, while 25.3% were open to paying between 26 and 40 dollars for each activity. Ultimately, the research findings eased the formulation of the business plan, revealing that it would require an initial investment of $206,293.40. Furthermore, the analysis yielded a net present value (NPV) of $132,479.29, an internal rate of return (IRR) of 33.11%, and a benefit-cost ratio (BCR) of $1.64, indicating the feasibility of implementing the proposed plan.