Cartel ilustrado como herramienta de difusión de la vestimenta Puruhá de la provincia de Chimborazo.

Abstract

The Puruhá culture is one of the representative cultures of Ecuador, being the largest in terms of population and geographical aspect, it is delimited into two sectors that have the largest number of indigenous inhabitants, Guamote and Colta; The objective of this work was to disseminate the importance of the clothing of the Puruhá culture, for which it began with research work on both cultural aspects and technical aspects of Graphic Design. Bruce Archer´s methodology is divided into four phases: Analytical Phase, in which the problem or need covered by the illustrated poster was specified; in addition to preparing a program where the stages of making the poster were organized, after which first – hand data was collect in terms of interviews. This information was organized in files, after which an analysis of the people interviewed was carried out, after, the photographic record and the clothing files were completed, in which the garments of each town and gender were determined. In the creative phase, conclusions were established from the interview sheets and clothing sheets, taking into account all the information and the public to which the illustrated poster is directed. Design prototypes based on a graphic concept were developed, and different sketches in terms of illustration were proposed organization of visual elements such as images and text, in addition to proposing colors, typography, hierarchy, etc., allowing correct reception of the message, which is presented and evaluated by professional poster designers for its subsequent improvement, finally, a dissemination plan was created detailing the strategic places, materials, quantity to be published in Guamote and Colta town.