Neuroturismo para la reactivación económica post pandemia en el Cantón Guano

Abstract

The main goal of this research project was to propose and implement effective sustainable tourism strategies in the Guano canton, located in Zone 3 of Ecuador, in order to catalyze its economic recovery in the post-pandemic period. The research was based on a comprehensive methodological approach that combined qualitative and quantitative methods. To collect relevant data, surveys and interviews were applied, providing a complete understanding of the perceptions and needs of local stakeholders and potential tourists. A conceptual model of sustainable tourism was proposed, which considered both the natural and cultural aspects of the canton, and the current situation was evaluated through specific matrices, identifying key areas for strategic interventions. The allocated budget reflected a detailed distribution of resources to ensure the successful implementation of the proposed strategies, which focused on the preservation of natural and cultural resources, as well as the creation of authentic and sustainable tourism experiences. Conclusions derived from data analysis supported the feasibility and effectiveness of the proposed strategies, providing specific recommendations to boost local economic development through sustainable tourism practices. From the formulation of the problem to the presentation of concrete strategies and the evaluation of the current situation of the Guano canton, this project provided a comprehensive and strategic vision to promote sustainable tourism in the region.