Diseño de motivos para bayetas warankas, inspirados en la flora endémica de la ciudad de Guaranda y difusión en medios gráficos.

Abstract

The objective of the research was to develop motives: for baizes, inspired by the endemic flora of the city of Guaranda, to recover and spread the clothing of the Waranka people. Information was collected through five artisans, who contributed information about the origin, elaboration and dignified of the motifs in the baizes, which allowed 20 photographs to be documented by means of photographs, which were analyzed through analysis sheets determined the style, which served as a reference for the design of new proposals. For the endemic flora of the city of Guaranda, information was found through the Department of Environmental Management of the Municipality of Guaranda with a number of 25 species, each species was photographed and analyzed, obtaining shapes, textures and colors that helped the creation of new styles for the 25 proposals of baizes made following the design methodology of Bruno Munari. Proposals were validated through a small survey of artisans having 100% acceptance in style and color, also determining that 60% are made in a mixed way (artisanal and computerized) and 40% can be handcrafted, once accepted the proposals the visual identity was elaborated through a brand manual in which the use and management of the same is established in a series of applications, some graphic media were also elaborated that include a physical catalog, poster, totem and a fan page on Facebook. It was concluded that the proposals in conjunction with the brand and the graphic media will be a guide for the elaboration, recovery and diffusion of the culture through this garment of the Waranka people, for which it is recommended to elaborate proposals that contribute to the culture through design.