Factibilidad del mercado para el desarrollo de un mix de frutas deshidratada y yogurt liofilizado.

Abstract

This research was carried out to develop a business plan for the feasibility of producing a mix of debydraned fruss with frecze-dried yogurt and to evaluate the level of acceptance of the product in the food industry. For this purpose, 3 quantitali ve, explormory, and descriptive rescarch modality was used, totally lacking an experimental method. The induetive and deductive methods were used through surveys of 203 people betuven 18 and 32 years of age considered potential customers residing In Richamba. We sought a clearer perspective an consumer behavior regarding the product offered by the organization. The results were obtained as financial indicators that presented positive informaron represeming the stability of the business by showing an internal rate of return of 40.39% (RR), a net present value (NPV) of $ 662,563.16 and a benefitcost (BN) of $ 1.55. On the other hand, the organization must sell 256,030 units of 150 gr snacks to start carning profits and recover its investment. At the end of this work, it was conciuded tha: the emerprise is viable because the investment recovery time is Jess than five years, and It was recommended to look for suppliers hat provide quality raw materials, thus maintaining a good representticn of the product.