Plan de negocios para la creación de una empresa productora de té de frutas deshidratadas.

Abstract

The objective of the research was to develop a business plan for a tea processing plant with dehydrated fruits of naranjilla (Solamum quitoense) and kiwi (Actinidina deliciosa). The methodology implemented had a qualitative and quantitative approach, in addition to a level of” descriptive, field, bibliographic and documentary research. For the research project tools such as

PESTEL (political, economic,

social, technological, environmental and legal factors) were used. They provided information about the macro environment and micro environment for the start-up of a tea company based on dehydrated fruit such as naranjilla and kiwi fruit that are easily

accessible fruits

in the province. Atthe same time, a market research was developed that allowed

to develop all the characteristics that a food must meet in the commercial stave, such as the

product, price, place and promotion suitable for the target market. Thanks to these, the financial study was elaborated where financial indicators were obtained that verified the economic capacity ofthe project and its feasibility in the labor market aimed at helping all families involved in the sustainable production of these fruits. Through the methodology, a minimum aceptable rate of return of 12.48% was determined with a Net Present Value of $873,200.08 an Internal Rate of Return of 40% and a Benefit / cost ratio of $ 1.10 that indicates for cach dollar invested $0.10 of

profit is obtained during a period of'2 years, 11 months and 11 days of project. Itis concluded

a tea is feasible, recommending

that a company dedicated to the production of kiwi and naranjill

ic fruits of Chimborazo arca be investigated.

that other character