Estudio para la industrialización de una línea de producción de harina de quinua para la Asociación de Plantas Medicinales de Chimborazo Jambi Kiwa ubicada en la ciudad de Riobamba

Abstract

Jambi Kiwa, has as its main activity to produce, process and commercialize medicinal plants improving its processes of manufacturing raw material, however, as a result of one of the most important events worldwide as was the pandemic impacted all types of industries among them Jambi Kiwa. Therefore, the objective was to carry out the research for the industrialization of a production line of quinoa flour for the association of medicinal plants of Chimborazo JAMBI KIWA located in Riobamba city. A documentary and field methodology was applied for the market study where the analysis of both demand and supply was established to define the level of acceptability and perspective that potential customers have regarding the new market alternative for Jambi Kiwa in the production and commercialization of quinoa flour. As a result of the market study, in 2023 an unsatisfied demand of 85178 packages of quinoa flour in its 500gr presentation was identified, and by 2032 there will be an unsatisfied demand of 96,703 packages of quinoa flour; however, the main consumers of the product will be the families of the urban area of the province of Chimborazo; the commercialization of the product is guaranteed due to the strategic allies that Jambi Kiwa works with, mainly with Camari supermarket. In conclusion that the Project evaluation obtained a positive NPV, which represents the future income that the project will have and that will be able to finance the current investment, with the internal rate of profitability that is higher than the minimum rate of profitability established, which confirms the viability of the project.