Plan de negocios para crear una empresa productora de té con frutas deshidratadas naranja y durazno

Abstract

In recent years, there has been a growing trend towards the consumption of tea infusions, especially those that require less processing. In this regard, thanks to its great geographic diversity and favorable climate, Ecuador offers a wide variety of plants that are suitable for industrialization. That is why, this study aims at designing a business plan proposal for the establishment of a fruit tea processing plant using dehydrated orange (Citrus x sinensis) and peach (Prunus pérsica) in Zone 3 of Ecuador. For this research, a quantitative approach was used because it was necessary to measure a set of specific and predetermined variables to design a business plan for the creation of a dehydrated fruit tea company focusing on orange and peach. Furthermore, descriptive research was used to identify and characterize the study variables, providing the foundation for the ideal business plan for the creation of a dehydrated orange and peach tea company. Finally, literature review and fieldwork were carried out to propose a solution to the stated problem in this study, which is feasible to be implemented. This study presented key findings, highlighting the technical feasibility of creating such company because it requires a relatively low initial investment. Moreover, this investment can be recovered in short time with a significantly high profitability because there is an internal rate of return (IRR) of 19%, nearly 20 points above the bank interest rate for term deposits, making it a profitable investment.