Estudio de factibilidad para la creación de una empresa productora de té de frutas deshidratadas

Abstract

The project's objective was to design a feasibility study for creating a dehydrated fruit tea company in Zone 3 of Ecuador. As a first step, the initial situation was identified through a PESTEL and SWOT analysis. Next, a market study was carried out to discover an unsatisfied demand, which became the target market. To achieve this, market segmentation was carried out, and a sample of 242 people was obtained. Using this data, the projected supply and demand were determined. Subsequently, a technical and organizational study was carried out to determine the characteristics that the company should have for its operation. This was achieved through an administrative proposal and a strategic direction. In addition, the location of the plant was determined using the weighted factor method, and the project requirements were established. Finally, a financial study was carried out to determine the initial investment and the working capital necessary to start up the company, together with financial statements and a financial evaluation, which were critical factors in determining the viability of the project. The results obtained from the studies indicated that the product had an acceptance rate of 73.1%. The ideal product size was 12 sachets/box. A potential market of 356,088 people was identified. The location chosen for the silver was the province of Tungurahua, specifically the city of Ambato. Finally, the financial study revealed a tear of 10.47%, an NPV of 129,392.76, an IRR of 57%, and a benefit/cost ratio 1.71. In conclusion, it was determined that creating a company producing dehydrated fruit tea in Zone 3 of Ecuador was feasible from the economic point of view since it was profitable.