Estudio de factibilidad de una empresa productora de té de frutas deshidratadas: manzana y pera

Abstract

The research aimed to elaborate a business plan for a tea processing plant with dehydrated apple and pear fruits. The methodology implemented had a qualitative and quantitative approach and a descriptive, field, bibliographic, and documentary level of research. For the research project, tools such as PESTEL (political, economic, social, technological, environmental, and legal factors) and SWOT (strengths, weaknesses, opportunities, and threats) were used to provide information on the macro and microenvironment for the implementation of a tea company based on dried fruit such as apples and pears, which are easily accessible fruits in the province. At the same time, market research was carried out to develop all the characteristics a food must meet in the commercial stage, such as the product, price, place, and adequate promotion for the target market. A financial study was carried out to obtain financial indicators that verified the economic capacity of the project and its feasibility in the labor market to help all the families involved in the sustainable production of these fruits. The methodology determined a minimum acceptable rate of return of 11.57% with a Net Present Value of $81785.20, an Internal Rate of Return of 42%, and a Benefit/Cost ratio of $1.43, which indicates that for every dollar invested, $0.43 of profit is obtained for two years, 11 months and 12 days of the project. It is concluded that a company dedicated to producing apple and pear teas is feasible, recommending investigating other fruits characteristic of the Chimborazo area.